Social Media for Business Workshop 6 Hours (Maple Ridge)

Social Media for Business Workshop 6 Hours (Maple Ridge)

Description

In this six-hour training session, participants will understand the best practices, benefits and challenges of integrating social media into their marketing mix and how to maximize various platforms (Facebook, LinkedIn, Twitter, Instagram, Pinterest, Google +) to increase reach, brand awareness, engagement and sales.

Ideally, participants will have some experience using one or more social media platforms.* The first half of the session will cover context, key principles and strategy and the second half will cover tools and techniques.

Following the workshop, participants will have the option of an additional 4 hours of 1:1 customized coaching to implement what they have learned (to be scheduled at their convenience)

Content will range from basic to intermediate.

The day-long session will cover:

  • Context and principles of best social media practice
  • Overview of platforms and how to select the one(s) that are right for your your business
  • Developing a social media strategy: goals, audience, influence, integration
  • Building an integrated digital ecosystem driven by social media
  • How to optimize platforms
  • Tools, tips and techniques to use social media effectively
  • Content creation, curation and management
  • Understanding reach, metrics and algorithims

The session will include facilitated workshop modules, demos, discussions, and partnered and group exercises. Businesses will learn from one another, brainstorm and practice cross-promotion and social networking during the session.

Course outcome: Participants will understand the best practices, benefits and challenges of integrating social media into their marketing mix and how to maximize various platforms to increase reach, brand awareness, engagement and sales.

Available Start Dates Workshop: To be announced

Details

  • Price: $500 workshop; additional 4 hours 1:1 coaching $500; Package value: $1,000
  • Location: Maple Ridge (Lower Mainland/Fraser Valley)
  • Course Delivery: Workshop with optional coaching
  • Schedule: 6 hour workshop

Training By

Main Street Communications Ltd.

Main Street Communications was listed as one of the top 5 digital marketing companies in BC in 2013. In 2014, Main Street principal Vicki McLeod won Business Leader of the Year in her home community of Maple Ridge and was nominated as a Canadian Woman Entrepreneur of the Year by RBC’s Women of Influence. She is a certified coach, and a founding member of The Social Chicks.

 Main Street Communications offers customized training and coaching packages to suit your needs and the needs of your business.

 For more than two decades, we have specialized in coaching and consulting for businesses and organizations to achieve maximum success and impact. Taking a holistic approach to strategic business planning, we work with you to identify priorities and goals and design strategies to achieve them. 

 We offer specific training in implementing your strategies in the areas of branding, marketing, strategic planning and social media. This integrated training and coaching process gives you lasting tools for ongoing success.

 Vicki is a certified coach who promises that as a result of the coaching process, you will:

  • Embrace business and personal leadership and success
  • Clarify values, purpose and goals and design strategies to achieve them
  • Take purposeful action aligned with goals, strengths and core values
  • Balance business and personal life
  • Improve communication, accountability and critical business skills

 Our training specialties include:

  • General Personal and Professional Coaching
  • Coaching and Mentoring in Communications, PR and Marketing
  • Leadership and Business Management Development
  • Strategic Planning
  • Marketing and Branding Training and Coaching
  • Social Media Training and Coaching

 Please visit www.mainstreetcommunications.ca to find out more.