Social Media 101 Basic - Intermediate (Lower Mainland/Fraser Valley & Province-wide)

Social Media 101 Basic - Intermediate (Lower Mainland/Fraser Valley & Province-wide)


A basic introductory course offering insight into the best practices, benefits and challenges of using different social media platforms for business and the integrated use of social media as it applies to relationship building, networking, community building, customer service, branding, and marketing.

Learning Outcome

Participants will understand the following:

  • How social media is different from traditional media and networking
  • What differentiates each of the common platforms (Facebook, Twitter, Linked In, Pinterest, Instagram, Google +, YouTube) and how to choose what is right for their business
  • The strategic approach to integrating social media into other aspects of business
  • The importance of engagement and content creation – links, photos, videos, tagging
  • Etiquettes and norms of online culture
  • Basics of analytics and SEO
  • Specific tips and tools to introduce and manage social media in a business environment, including mobile applications
  • Using social media as an integrated ecosystem driving traffic to the business website/blog as hub

Available Start Dates

Ongoing enrolment/flexible start dates


  • Price: Dependent on participant number (+gst): 4 hours coaching $500-$1900; 6 hours coaching $750-$2,500; 8 hours coaching $1,000-$5,000
  • Location: In-person Maple Ridge; Onsite - Lower Mainland/Fraser Valley; Province-wide for online/teleconference courses
  • Course Delivery: Group Teleconference/Online or Face-to-Face Group Sessions
  • Schedule: Customized sessions with a flexible schedule based on businesses needs. Sessions may take place weekly or may be combined into day long or half day intensives

Training By

Main Street Communications Ltd.

Main Street Communications was listed as one of the top 5 digital marketing companies in BC in 2013. In 2014, Main Street principal Vicki McLeod won Business Leader of the Year in her home community of Maple Ridge and was nominated as a Canadian Woman Entrepreneur of the Year by RBC’s Women of Influence. She is a certified coach, and a founding member of The Social Chicks.

 Main Street Communications offers customized training and coaching packages to suit your needs and the needs of your business.

 For more than two decades, we have specialized in coaching and consulting for businesses and organizations to achieve maximum success and impact. Taking a holistic approach to strategic business planning, we work with you to identify priorities and goals and design strategies to achieve them. 

 We offer specific training in implementing your strategies in the areas of branding, marketing, strategic planning and social media. This integrated training and coaching process gives you lasting tools for ongoing success.

 Vicki is a certified coach who promises that as a result of the coaching process, you will:

  • Embrace business and personal leadership and success
  • Clarify values, purpose and goals and design strategies to achieve them
  • Take purposeful action aligned with goals, strengths and core values
  • Balance business and personal life
  • Improve communication, accountability and critical business skills

 Our training specialties include:

  • General Personal and Professional Coaching
  • Coaching and Mentoring in Communications, PR and Marketing
  • Leadership and Business Management Development
  • Strategic Planning
  • Marketing and Branding Training and Coaching
  • Social Media Training and Coaching

 Please visit to find out more.