Marketing Strategies for Small Businesses (Abbotsford and Province-wide)

Marketing Strategies for Small Businesses (Abbotsford and Province-wide)


This condensed course provides the fundamentals of marketing for small businesses.

Realizing that in this economy extra dollars for marketing are hard to come-by, and yet also realizing that it is a necessary function of a strong business (and even an effective non-profit organization), this course will cover key materials including:

  • Low to no cost marketing
  • Creating, understanding and articulating value propositions
  • Lead generation at no cost
  • Understanding the life-time value of a client / customer
  • Maximizing profitability per client / customer

Learning Outcome

Leaving this course, participants will have obtained marketing strategies that are unique, and challenge commonplace conceptions around traditional marketing. These innovative and fun strategies will empower participants to generate new business with little to no risk.

Upcoming Start Dates

  • May 7th – Classroom
  • July 9th – Online
  • Nov. 5th – Classroom

Upon enrolment, registrants will be asked to view an introductory video that will be emailed to them.  This video will outline the various elements of the training to ensure participants have the necessary time to prepare for their course(s), and seek any clarification they may require.  This video will serve as the introductory class for all programs and must be viewed prior to March 31st, 2015.


  • Price: $2,000 + gst
  • Location: Abbotsford or Online Option
  • Course Delivery: Seminars (with a webinar option)
  • Schedule: 4 half days; once per week; Thursdays 1:00pm-5:00pm

Training By

Giesbrecht, Goodrich & Co.

Giesbrecht, Goodrich & Co. is an advocacy, communications and public & government relations firm located in Abbotsford, British Columbia.

 While Giesbrecht, Goodrich & Co. generally provides these afore mentioned services to clients on a retainer basis, they also provide training to a wide range of organizations in the areas of: media & communications, crisis management, and public & government relations.  Additionally, Giesbrecht, Goodrich & Co. has developed several key partnership with subject matter experts in order to be able to offer addition courses in the areas of: marketing, leadership development & management essentials, social media, and non-profit fund-raising & capacity building.

Since 2012, Giesbrecht, Goodrich & Co. has served as a training provider for over 150 small businesses and non-profit organizations through the Province of British Columbia.  Today, Giesbrecht, Goodrich & Co. offers seven unique courses that are accessible through both live seminars and through online webinars.

For more information on the services offered by Giesbrecht, Goodrich & Co., please visit: