Theory and Practice…the art of storytelling in today’s world.
“If a young man tells his date how handsome, smart, and successful he is – that’s advertising.
If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s
saying the right things to the right person – that’s marketing.
If someone else tells the young woman how handsome, smart, and successful her date is – that’s
PR.” – S. H. Simmons