Marketing Strategies for Business Success

Elements of Marketing Strategy

Length: 3 hours

Description: This course is an overview of the key factors encompassing the broad scope of strategic marketing. You'll be able to discuss cost structures and their influence on your marketing strategy. The impact of product life cycles on your markets is another focus.

Analyzing the Market

Length: 2.5 hours

Description: This course is a walk through four crucial elements of analyzing your market. You'll learn to scan your environment, considering the economical, technological, social, and political impacts on your organization. Then you'll learn how market segmentation can assist you in developing products and marketing strategies.

Competitive Factors in Strategic Marketing

Length: 2.5 hours

Description: In this course you'll learn exactly what to consider as you develop and present your plan, including market data and competitor capabilities. Then you'll want to plan out the target deadlines for each task required to make this plan happen.

Marketing Essentials: Marketing and Ethics

Length: 1 hour

Description: This course introduces the concept of ethics in marketing and its close connection to corporate responsibility. It also provides insight into how to ensure marketing practices are ethical, and outlines the benefits ethical marketing can generate for an organization and its corporate culture.

Advertising Costs, PR Pays

Length: 4 minutes (video)

Description: This Business Impact video examines the use of public relations strategies as an alternate approach.

Writing a Marketing Plan: Phase 1

Length: 3 hours

Description: This course will define the marketing plan, types of plans and outline the purposes for using a marketing plan. You will then get started on writing the plan by establishing objectives and working on introductory elements. Then, you'll complete a situational analysis that evaluates the overall market, industry, internal, and competitive factors pertinent to your product or service. Finally, you'll complete a SWOT analysis that will help you identify the strengths and weaknesses that will be critical to writing your plan.

Writing the Marketing Plan: Creative Strategy

Length: 2.5 hours

Description: You'll discover just how to match your product with your target market, determining exactly what the competitive advantages of your particular product are. Then you'll explore the price-setting strategies that will help make your product a success.

Creating a Marketing Campaign

Length: 4 hours

Description: In this course, you'll learn about tactical marketing tools needed to put your plan into gear and create your marketing mix. These include branding, packaging, promotions, publicity, advertising and merchandising.

Marketing Management

Length: 4 hours

Description: In this course you'll look at marketing management from top to bottom--starting from the basic skills you need as a marketing manager, through creating a multifunctional marketing team, positioning the company for success, and setting up systems to see how you're doing. You'll also learn to avoid common mistakes made by marketing managers and how to help the entire company focus on the marketing process.

Financial Analysis for Successful Marketing

Length: 4.5 hours

Description: The final course in this series takes a user-friendly, interactive approach to help you master the numbers game. You will analyze typical financial parameters associated with setting up a financial budget as part of an overall marketing strategy.