Solopreneur - Business Strength Program

Solopreneur - Business Strength Program


Course Description - Solopreneur - Business Strength Program (S-BSP) is a training program for individuals who are in business for themselves. It’s designed for enterprises with two or less employees. The goal is to get all the relevant details comfortably under control and process the business like a well-organized company.

The S-BSP is designed to help entrepreneurs understand how to create profitability and help them develop the tools to sustain it. The program also effectively addresses getting good value from their first hires and/or efficiently contracting out a portion of the workload. It’s a proven program that delivers results and solidly positions the company for profitable growth. Solopreneur – Business Strength Program was developed by BC’s most experienced business coach.

Participants must have access to a computer with Word and Excel available. Skype is optional.

Learning Outcomes - Understanding and using a selection of tools for consistent profitability growth. Learning and using a process for the effective coordination of all business activities. Understanding the principles of marketing and the ability to build a solid marketing program. Develop the suite of three statements and implement a Company Promise. Understanding a strategic planning process and problem solving methodology.

Grading & Certification - There are 12 projects of equal weight. Each will be graded for both quality and implementation.

30% of the total course mark for project quality and 35% of the total course mark for project implementation. They will be graded as they are submitted.

There will also be a final exam worth 35% of the total course mark that covers the business concepts in ROCK SOLID - How to Strengthen Your Company.

The three sets of marks will be compiled into a letter grade and a certificate will be issued.

The Five Main Elements - Solopreneur Business Strength Program

Profitability Growth Practices

The tools of the trade are Business Model Analysis and Forecast & Variance Reports. Program training participants will learn how to develop and use the tools. There is also a project to be completed during the training program. Grading of the project will be included in participants’ program evaluation.

Implementing the tools by completing the project and making a positive impact on the profitability of their business will be a key component of the participant’s evaluation.

The Core Competency that this element develops is the ability to build and use a suite of financial information tools that support the development of a profitable business model. Understanding the information you need and setting up your financial information systems to deliver it.

Learning Objectives & Projects

  • Understanding the Chart of Accounts
  • Adjusting the Chart of Accounts for Profit Centres & Cost Centres - PROJECT
  • Determining Run Rates
  • Principle of Accrual Accounting
  • Business Model modeling
  • Finding Industry Benchmarks
  • Developing a Financial Forecast - PROJECT
  • Creating Variance Reports
  • How to proactively address negative Variances - PROJECT
  • Understanding Balance Sheet Ratios and select a few to monitor
Company Accountability Matrix (CA³M)

The CA³M is a roadmap for organizing and systemizing business operations while preparing for growth. Even in solopreneur ventures there are a fair amount of ‘moving parts.’ The CA³M delivers a proven methodology for monitoring and consistently improving them. It also provides a system for systemizing the enterprise. The CA³M and two systems will be graded for quality.

The Core Competency that this element is the efficiently organizing of all of the functions involved in the business. It also involves effectively preparing for the first hire or perhaps contracting out some functions allowing the solopreneur to continue doing what they do best.

Learning Objectives & Projects

  • Read chapters 25 through 30
  • Understand how a Company Accountability Matrix works and why they’re beneficial
  • Developing a ‘inventory’ of all of the company’s functions - PROJECT
  • Determining the Frequency of the functions
  • Evaluating the ongoing performance of the functions - PROJECT
  • Assess if a function needs a system and/or policy
  • Develop a systemization strategy for the company
  • How to write an effective system and write a minimum of 2 systems - PROJECT
  • How to delegate the writing of systems
  • Delegating accountability and responsibility
  • Determine the appropriate communication required for the function
  • Ensuring the communication takes place
  • Developing Job Descriptions
BRIDGE Marketing Challenges

To grow solopreneurs need to develop solid bridges to their target markets. In this case BRIDGE is a metaphor and an acronym for developing an effective marketing plan. Each letter represents a challenge or an assignment. The challenges are not market research related: they primarily focus on finding great customers for solopreneurs’ existing lines of business. Participants will be evaluated on their work on all six challenges.

When all six challenges are completed then it’s straightforward to create an effective marketing plan. Participants will also be evaluated on the marketing program as a whole and the ability of their marketing pieces to attract god paying customers.

The Core Competency developed by this element is the ability to develop marketing plans that attract good customers. And how to address the solopreneur cycle: market, get busy, don’t market, slow down, market, and the cycle goes on.

Learning Objectives & Projects

  • Read chapter 33 on the BRIDGE Marketing Challenges
  • Develop an ideal client profile
  • Inventory of Benefits with Buy-in (Hot buttons) – PROJECT
  • Detail prospects resistance
  • Inventory of ways to initiate contact with prospects – PROJECT
  • Draft a Marketing Plan – PROJECT
  • Run a minimum of 2 experiments on tactics to test Return on Investment – PROJECT
  • Understand the difference between customer service and customer satisfaction
Company Promise

The Company Promise describes the solopreneur’s core focus. All business ventures should be designed to profitably deliver value, a Company Promise succinctly describes the value and like a compass aims the solopreneur at a profitable business opportunity. Participants will be evaluated on their work in the development process and the quality of their promise.

The Core Competency developed by his element is the ability to create a focus for the business that’s aimed at a profitable business opportunity. Often adjustments in the early stages of growth make a positive impact.

Learning Objectives & Projects

  • Reading chapter 10
  • Knowing the Company Promise must be aimed at profitable business opportunity
  • Learning the 4 Bases Analogy for building a profitable company
  • Understanding Direct Value
  • Understanding Collateral Value
  • Develop and implement a Company Promise – PROJECT
AR²T of Momentum

Business Momentum is about long range planning and problem solving when obstacles are encountered. The AR²T of Momentum is a four stage process that delivers consistent traction. Participants will be evaluated on showing their detailed work for the process with the first application being long range planning.

Participants will also be evaluated on implementing the AR²T of Momentum for problem solving when issues arise.

The Core Competency that this element develops is understanding a planning process and an effective problem solving methodology.

Learning Objectives & Projects

  • Read chapters 5 – 7
  • Understand the 4 steps of the AR²T of Momentum
  • Use the AR²T of Momentum for a one year timeframe – PROJECT
  • Use the AR²T of Momentum one two current challenges – PROJECT
  • Knowing how to gain TRaction = Towards Results action


  • Price: $2,900.00 + GST
  • Location: Online
  • Course Delivery: Online
  • Schedule: Twelve 45 minute sessions spaced over 3 to 6 months plus project support

Training By

Rock Solid Business Development

ROCK SOLID Business Coaching

All companies should be built to profitably deliver value to their markets

Rock Solid Business Coaching is designed and built to help business-people develop strong profitable companies. Many entrepreneurs discover that building a company is a more difficult project than they expected. Getting a company to perform the way you want it to is a challenging project, but the rewards are huge. Our proven programs and experienced coaches consistently deliver the results entrepreneurs are looking for. Client testimonials are below.

Since 2001, Rock Solid Business Coaching has worked with hundreds of companies. Experience has taught us that when you give business-people a common sense road map—that's been proven to deliver results—they will follow it. Owning a strong, profitable company that runs smoothly will have a remarkable impact on your life. The work involved is well worth the effort.

Our signature Company Strength Program works in all sizes of companies although we pride ourselves on is how well and how quickly it works for small to medium sized-companies.

We Live Up to Our Name: Rock Solid Business Coaching

John Cameron – Head Coach

John Cameron the head business coach and trainer at ROCK SOLID Business Development Inc. was originally certified as a professional business coach in Jan 2001 by Action International Inc.

Prior to that he earned a Degree in Business Administration from Simon Fraser University in 1987.

During his 15 year career as a professional business coach and trainer John successfully operated his own private company. John has developed and delivered over a dozen business training programs. All of which have been sold and delivered in unfettered business environments. Some of these programs were also sold and delivered in grant environments as well.

John is also accredited by the Business Development Bank of Canada and is an approved BC Chamber of Commerce Learning Network business trainer.

Since 2005 he has served as a member of British Columbia’s official Small Business Roundtable. It is an advisory board for the Ministry of Small Business with the mandate of making BC the most small business friendly jurisdiction in Canada.

John has authored two business books: ROCK SOLID - How to Strengthen Your Company and the soon to be published Escape from the Valley of the Lost Entrepreneurs.

More importantly he has walked the walk and started companies from scratch. His current company is Rock Solid Business Development Inc. and his first was J.C. Gas Fireplaces which he started as a solopreneur and built it up into a company with three retail locations, a centralized install & service department and twenty-five employees. John sold the company when a very attractive unsolicited offer was presented to him. John Cameron has a formal business education, solid business experience, certification and accreditation, plus fifteen years of proven experience in the business coaching and training marketplace. He is one of BC’s foremost small business experts and a thought leader.