Communications & Crisis Management (Abbotsford and Province-wide)

Communications & Crisis Management (Abbotsford and Province-wide)


This course has been designed for organizations that are seeking the knowledge and skills associated with designing and implementing high-level communications plans.

From understanding key principles, to crafting and delivering targeted messages, this course will cover a variety of topics including, though not limited to:

  • Goals of communications
  • Traditional and contemporary theories of communications
  • Influencing public opinion
  • Fundamentals of writing / writing for the ‘eye’ vs. the ‘ear’
  • Essentials of news releases / creating a media kit
  • Issues management / planning for crisis
  • Authoring your unique communications plans

Learning Outcomes

Leaving this course, participants will have a strong foundation on the key elements of communications, both with respect to day-to-day communications, and addressing communications issues in the midst of crisis / controversy.

Upcoming Start Dates:

  • April 7th – Classroom
  • June 9th – Online
  • October 6th – Classroom

Upon enrolment, registrants will be asked to view an introductory video that will be emailed to them.  This video will outline the various elements of the training to ensure participants have the necessary time to prepare for their course(s), and seek any clarification they may require.  This video will serve as the introductory class for all programs and must be viewed prior to March 31st, 2015.


  • Price: $4,000 + gst
  • Location: Abbotsford or Online Option
  • Course Delivery: Seminars (with a webinar option)
  • Schedule: 8 half days; once per week; Thursdays 8:30am-12:30pm

Training By

Giesbrecht, Goodrich & Co.

Giesbrecht, Goodrich & Co. is an advocacy, communications and public & government relations firm located in Abbotsford, British Columbia.

 While Giesbrecht, Goodrich & Co. generally provides these afore mentioned services to clients on a retainer basis, they also provide training to a wide range of organizations in the areas of: media & communications, crisis management, and public & government relations.  Additionally, Giesbrecht, Goodrich & Co. has developed several key partnership with subject matter experts in order to be able to offer addition courses in the areas of: marketing, leadership development & management essentials, social media, and non-profit fund-raising & capacity building.

Since 2012, Giesbrecht, Goodrich & Co. has served as a training provider for over 150 small businesses and non-profit organizations through the Province of British Columbia.  Today, Giesbrecht, Goodrich & Co. offers seven unique courses that are accessible through both live seminars and through online webinars.

For more information on the services offered by Giesbrecht, Goodrich & Co., please visit: