Neil Godin International

Neil Godin International

Neil Godin (a.k.a The Turnaround Guy) is a native of Vancouver, Canada, and is president of Neil Godin International Inc. A former business journalist, he is one of North America's leading business speakers, trainers and writers. As a conference speaker and seminar leader, he has addressed more than 300,000 people from coast to coast. As a trainer and speaker he has worked with many Fortune 500-level companies—including Ford, Shell, KPMG, Dun & Bradstreet, ReMax, Primerica, Intrawest/Intracorp, Best Western, McDonalds and Subway Restaurants, RBC/The Royal Bank, Telus, and many others. As a trainer, Neil is responsible for a number of well known innovations, including programs such as “Relationship Banking,” originally developed for The Royal Bank, and now adopted by financial institutions around the world.

Neil is author of “Selling in the (Comfort) Zone” and is publisher of “The Business Builders Tool Kit,” and the “Marketing Dangerously” idea-a-day email service.

Turnaround specialist


While most of his clients are healthy, growing companies, Neil also does highly specialized turnaround work with small and mid-size companies in crisis. These turnaround projects are his testing ground for the innovative, exciting, fast-acting and inexpensive ideas he delivers in his writing, speaking, training and consulting work. His turnaround work has made Neil a “walking encyclopedia” of business building strategies that don’t rely on expensive advertising or old fashioned, intrusive selling.

People development as well as business development

Thanks to his turnaround work—where he wears all the coaching and consulting hats, from sales trainer to team-builder, and mediator between people and departments in conflict—Neil has become a speaking and training generalist. He is equally comfortable speaking about the “people” aspects of business (leadership, team-building, interpersonal communication, collaborative problem-solving and conflict resolution), as he is with speaking on marketing and sales.


Business memberships

Neil (or Neil Godin International Inc.) is a member of the following business organizations:

  • The United States Chamber of Commerce
  • The National Federation of Independent Business
  • The Canadian Federation of Independent Business
  • The Better Business Bureau
  • The Canadian Professional Sales Association
  • The Vancouver Board of Trade


Community participation


Neil is past president, and Ambassador at Large, of the Aspire Society—a registered charitable organization dedicated to identifying and correcting children’s’ learning difficulties. He is also a former secretary of The Society for Advancement of Excellence in Education, an organization committed to improving the results achieved by students in our schools. He is a popular television, radio and newspaper commentator on education and the future of work, and is currently writing a book on these topics.


Training and Certification

Neil holds a Certificate in Conflict Resolution/Negotiation (CCR) from the JIBC Center for Conflict Resolution. He is also a Certified Advanced Trainer in SOI (The Structure of Intellect), a program that assesses and develops learning abilities, with applications in education and industry.


“I am an expert in my field but knew very little about marketing. You brought so many ideas…I didn’t realize I could do so much with such a small budget. By implementing your suggestions I quickly doubled my business, and now have more work than I can manage alone. And there can be no better news for this business owner than knowing there is too much work for one person to handle. Neil, you rock!!!”
Danielle Turner, Videographer, Velvet Pumpkin Productions

“Prior to our working together, I knew how to run my business but was completely ignorant as to how to market myself. But by using the techniques you showed me, I have created a tremendous “buzz” around town and have new customers coming in practically every day to see what my store is all about. I have seen a 40% increase in sales overall and a 20% increase in gross revenue. Now instead of worrying if I am going to make all my bills at the end of each month, I look forward to seeing how much further I am “in the black”.

Adam MacKinnon, Qualicum Village Winery

“This coaching was tremendously worthwhile. Despite the tough economy we have more than doubled our sales and while competitors are dropping their prices, we’ve just raised ours.”

Billy Carpenter, vin de garde wine cellar systems

“When my bookkeeper looked at the numbers he thought it was a mistake, because our sales had more than tripled in just a couple of months. Thank you!”

Melissa Musika, InDivine Visual Productions

“Neil’s approach works and we have the results (a 34.5% increase in sales in two months) to prove it.”

Richard Bergen, Transoft Solutions Inc.

2.6/5 rating (5 votes)