Company Strength Program – 5 to 15 Employees (BC Outside of Greater Vancouver & Fraser Valley)

Company Strength Program – 5 to 15 Employees (BC Outside of Greater Vancouver & Fraser Valley)


Course Description - The Company Strength Program 5 - 15 is a training program designed for owners and/or managers of companies with 5 to 15 people - including the owners. Expect a direct application of relevant training. (DART) It’s much more than theory: participants gain knowledge and strengthen their business abilities as they work on 18 projects that directly involve their company. Many entrepreneurs don’t do well in classrooms. They learn best when working with relevant material in their own environment.

The objective is to train participants directly on the challenges they’re facing as they build their companies to grow, operate profitably and run smoothly. The program also sets the stage for ongoing profitable growth by training for abilities and skills that consistently deliver results.

It’s a proven DART program that delivers a combination of valuable skill development along with very worthwhile business projects that the participants will continue to use. The Company Strength Program 5 – 15 was developed by BC’s most experienced business coach.

Participants must have access to a computer with Word and Excel available. Skype is optional.

Grading and Certification - There are 18 projects of equal weight. Each will be graded for both quality and implementation.

30% of the total course mark for project quality and 35% of the total course mark for project implementation. They will be graded as they are submitted.

There will also be a final exam worth 35% of the total course mark that covers the business concepts in ROCK SOLID - How to Strengthen Your Company.

The three sets of marks will be compiled into a letter grade and a certificate will be issued.

High Level Core Competencies developed by the Company Strength Program 5 – 15

The ability to understand and use a suite of financial tools for consistent profitability growth.

Learning and using a process for the coordination of all of a company’s business activities.

A process for efficiently systemizing a company right through to effective delegation. Understanding the principles of marketing and the building a great marketing program. Develop the suite of three statements and implement an effective Company Promise. Understanding and using a strategic planning process c/w problem solving methodology.

The Five Main Elements of the Company Strength Program (CSP)

Profitability Growth Practices

The ‘tools of the trade’ are Financial Statements, Business Model Analysis, Forecast and Variance Reports, and Key Performance Indicators. CSP training participants will learn how to understand and develop financial information tools for their company. There are projects to be completed during the training program. The projects’ grading will be included in participants’ program evaluation.

Implementing the tools and positively impacting the profitability of the company is also a key component of the participant’s evaluation.

The Core Competency that this element develops is the ability to build and use a suite of financial information tools that support and encourage profitability growth: for the current period and going forward. When owners get good information they make good decisions: when they understand how to assemble good information they build great companies.

Learning Objectives & Projects

  • Understanding the Chart of Accounts
  • Adjusting the Chart of Accounts for Profit Centres & Cost Centres - PROJECT
  • Determining Run Rates
  • Principle of Accrual Accounting
  • Business Model modeling
  • Finding Industry Benchmarks
  • Developing a Financial Forecast - PROJECT
  • Creating Variance Reports
  • How to proactively address negative Variances - PROJECT
  • Understanding Leading Indicators
  • Understanding Lagging Indicators
  • Developing Key Performance Indicators as a management tool - PROJECT
  • Understanding the Balance Sheet
  • Understanding Balance Sheet Ratios and select a few to monitor
  • Understanding Cashflow Statements
  • Developing a working relationship with your accountant
Company Accountability Matrix (CA³M)

The CA³M is a roadmap for organizing and systemizing entire companies for smooth operations and growth. There are a surprising amount of ‘moving parts’ in any company and the CA³M delivers a proven methodology for monitoring and improving them. It also flags missing pieces that may be required to achieve the desired result.

Every organization has an optimal level for organization and entrepreneurs typically outgrow their abilities between 5 & 15 employees. The CA³M is a valuable tool for regaining the balance and it continues to be useful well into the future. It also provides a system for systemizing companies. The projects related to the CA³M and the company’s systems will be graded for both level of completion and overall quality.

Implementing the CA³M also involves a step-by-step process for effectively delegating accountability and responsibility into the appropriate levels for the company. Typically the largest expense for most companies is human resources: otherwise known as your people. Building a strong, engaged team is a project with valuable returns. Participants will be evaluated on effective delegation and employee performance planning.

The Core Competency that this element develops is coordinating of all business activities involved in the company’s operations including efficient systemization, delegation and communication. Owners ‘juggle a lot of objects’ some they know little about and the CA³M process provides a methodology for tracking and addressing the ‘objects.’

Learning Objectives & Projects

  • Read chapters 25 through 30
  • Understand how a Company Accountability Matrix works and why they’re beneficial
  • Developing a ‘inventory’ of all of the company’s functions - PROJECT
  • Determining the Frequency of the functions
  • Evaluating the ongoing performance of the functions - PROJECT
  • Assess if a function needs a system and/or policy
  • Develop a systemization strategy for the company
  • How to write an effective system and write a minimum of 6 systems - PROJECT
  • How to delegate the writing of systems
  • Delegating accountability and responsibility
  • Determine the appropriate communication required for the function
  • Ensuring the communication takes place
  • Developing Job Descriptions and write at least 2
  • Understanding a Performance Review Process (rearview mirror)
  • Understanding a Performance Planning Process (windshield)
BRIDGE Marketing Challenges

BRIDGE is a metaphor and an acronym for developing an effective marketing plan. To grow companies need to develop solid bridges to their target markets. Each letter represents a challenge or an assignment. BRIDGE Marketing focuses on companies that are already in business. The challenges are not market research related: they primarily focus on finding great customers for existing companies. Participants will be evaluated on their work on all six challenges.

When all six challenges are completed then it’s straightforward to create an effective marketing plan. Participants will also be evaluated on the marketing program as a whole and the ability of the marketing pieces to attract customers.

The Core Competency developed by this element is an understanding of the principles of marketing and the ability to generate a marketing program that produces results.

Learning Objectives & Projects

  • Read chapter 33 on the BRIDGE Marketing Challenges
  • Develop an ideal client profile
  • Inventory of Benefits with Buy-in (Hot buttons) – PROJECT
  • Detail prospects resistance
  • Inventory of ways to initiate contact with prospects – PROJECT
  • Draft a Marketing Plan – PROJECT
  • Run a minimum of 6 experiments on tactics to test Return on Investment – PROJECT
  • Understand the difference between customer service and customer satisfaction
Company Promise

The Company Promise is the missing piece of the Mission, Vision triangle. A Visions Statement describes where you would like the company to be a point in the distant future. A Mission Statement describes what needs to be done to get there. A Company Promise is who the company needs to ‘be’ and how it need s to perform or the other two are just pipe dreams. All companies should be designed to profitably deliver value, a Company Promise succinctly describes the value and commits everyone on the team to delivering on it; every customer, every single time. Participants will be evaluated on the quality of their promise and the implantation of it.

Implementing a new Company Promise into an existing organization is difficult. It involves sustained effort and many face-to-face conversations. The concept is easier with new hires. They can be informed during interviews that accepting the position means keeping the promise. At the 5 – 15 stage of growth setting and maintaining standards within the company is difficult for most owners. The Company Promise is a very useful tool for addressing this important challenge.

The Core Competency developed by his element is the ability to create a focus for the company and have everyone in the company connect to it. A Company Promise that’s aimed at a profitable business opportunity is a key part of this. Often a slight adjustment can make a world of difference.

Learning Objectives & Projects

  • Reading chapter 10
  • Knowing the Company Promise must be aimed at profitable business opportunity
  • Learning the 4 Bases Analogy for building a profitable company
  • Understanding Direct Value
  • Understanding Collateral Value
  • Develop and implement a Company Promise – PROJECT
  • Understanding a Mission Statement
  • Understanding a Vision Statement
AR²T of Momentum

Business Momentum is about long range planning and problem solving when obstacles are encountered. The AR²T of Momentum is a four stage process that delivers consistent traction. Participants will be evaluated on showing their detailed work for the process with the first application being long range planning.

Participants will also be evaluated on implementing the AR²T of Momentum for problem solving when issues arise.

The Core Competency that this element develops is understanding a planning process and an effective problem solving methodology.

Learning Objectives & Projects

  • Read chapters 5 – 7
  • Understand the 4 steps of the AR²T of Momentum
  • Use the AR²T of Momentum for a ten year timeframe – PROJECT
  • Use the AR²T of Momentum for a one year timeframe – PROJECT
  • Use the AR²T of Momentum one two current challenges – PROJECT
  • TRaction = Towards Results action
  • Set and run a series of TRaction meetings with a defined objective – PROJECT


  • Price: $12,750 + gst
  • Location: At participant’s business location - Lower Mainland
  • Course Delivery: Mix on-site and phone/internet; Manuals, examples, articles, videos.
  • Schedule: 20 - 90 minutes one-to-one sessions over approx. 6 months at participant’s pace.

Training By

Rock Solid Business Development

ROCK SOLID Business Coaching

All companies should be built to profitably deliver value to their markets

Rock Solid Business Coaching is designed and built to help business-people develop strong profitable companies. Many entrepreneurs discover that building a company is a more difficult project than they expected. Getting a company to perform the way you want it to is a challenging project, but the rewards are huge. Our proven programs and experienced coaches consistently deliver the results entrepreneurs are looking for. Client testimonials are below.

Since 2001, Rock Solid Business Coaching has worked with hundreds of companies. Experience has taught us that when you give business-people a common sense road map—that's been proven to deliver results—they will follow it. Owning a strong, profitable company that runs smoothly will have a remarkable impact on your life. The work involved is well worth the effort.

Our signature Company Strength Program works in all sizes of companies although we pride ourselves on is how well and how quickly it works for small to medium sized-companies.

We Live Up to Our Name: Rock Solid Business Coaching

John Cameron – Head Coach

John Cameron the head business coach and trainer at ROCK SOLID Business Development Inc. was originally certified as a professional business coach in Jan 2001 by Action International Inc.

Prior to that he earned a Degree in Business Administration from Simon Fraser University in 1987.

During his 15 year career as a professional business coach and trainer John successfully operated his own private company. John has developed and delivered over a dozen business training programs. All of which have been sold and delivered in unfettered business environments. Some of these programs were also sold and delivered in grant environments as well.

John is also accredited by the Business Development Bank of Canada and is an approved BC Chamber of Commerce Learning Network business trainer.

Since 2005 he has served as a member of British Columbia’s official Small Business Roundtable. It is an advisory board for the Ministry of Small Business with the mandate of making BC the most small business friendly jurisdiction in Canada.

John has authored two business books: ROCK SOLID - How to Strengthen Your Company and the soon to be published Escape from the Valley of the Lost Entrepreneurs.

More importantly he has walked the walk and started companies from scratch. His current company is Rock Solid Business Development Inc. and his first was J.C. Gas Fireplaces which he started as a solopreneur and built it up into a company with three retail locations, a centralized install & service department and twenty-five employees. John sold the company when a very attractive unsolicited offer was presented to him. John Cameron has a formal business education, solid business experience, certification and accreditation, plus fifteen years of proven experience in the business coaching and training marketplace. He is one of BC’s foremost small business experts and a thought leader.